Main topics analysis
Every topic reveal insightful information about what companies are talking about on social media. Certain topics even reveal multiple categories inside their same topic.
Topic 1 (43% of tokens)
- Women in tech: women, women in tech, technology, tech, software engine, business, product, techstar, manage, leader, quantum (Software company), data.
- Events: booth, conference, announce, innovation, deadline, panel, speak, learn, week, share, meet, talk, discus, data.
- Coworking: worker, office, workplace, future, work, team, hire, employee, liquidspace (coworking).
- Fintech: workplace, ipo (Initial Public Offering), corporate, lend, invest, worker, equity, debt, finance, bank.
- Real Estate: workplace, ipo (Initial Public Offering), corporate, worker, equity, employee engagement, software engine, mortage, broker, multifamily, build, loan, advisor, ar_vr (Augmented Reality and Virtual Reality).
- Automobile: automot, advisor, corporate, booth, conference, panel, booth.
- Cryptocurrency: cryptocurrency, technology, software engine, corporate, equity, company, startup, ceo, business, product, data.
- Cannabis: cannabis, technology, corporate, equity, company, startup, ceo, business, product, data.
Topic 2 (27% of tokens)
- Style: wear, flower, color, decoration, accesories, dress, shoe, hair, makeup, beauty, jewerly, gorgeous, design, woman, stylist, stylish, love, shop, check, deal, find, day.
- Entertainment: wine, remix, vacation, dance, outdoor, honeymoon, summer, travel, music, fun, holiday, relax, gift, photo, video, weekend, giveaway, spring, adventure, season, friend, book,
- Fitness: workout, gym, wear, yoga, dance, outdoor, beauty, perfect, wear, save, live, start, life, try, day
- Food: kitchen, meal, delicious, restaurant, taste, favorite, shop, free, good, love, happy, time, deal, day.
Topic 3 (13.4% of tokens)
- Customer Service: email address, sorry hear, kindly, patience, question, contact, sorry trouble, sorry inconvenience, sorry delay, experience issue, apology inconvenience, refund, feel free, please, email, support, issue, sorry, try, help, happy.
- Apps (software) experience: send dm (direct message), android, html, app, sdk, appstore, shot dm, web, io (british tech domain), username, update, googleplay, Nuzzel (News Intelligence site), app, check, team.
- Gaming: gamedev, GDC (Game Developers Conference), multiplay, hologram, arcade, game, ninja, twitch (live streaming platform for gamers), reward, well, dm (direct messaging), happy, check, team.
Topic 4 (9.1% of tokens)
- Retail: ecommerce, omnichannel, nrf (Retail’s Big Show and Expo), shoporg, retaild, cpg (Customer Packaged Goods), mcommerce (mobile commerce), magento (payment open source platform), retail, shopper, top, market, sale, consume, online, revenue.
- Marketing: market, email marketing, programmatic, digital mark, influencer marketing, media post, martech (marketing technology), customer experience, iab (Interactive Advertising Bureau), Ad Exchange, digiday, content marketing, ott (over-the-top), ugc (User Generated Content), scoop it (Software content marketing company), bizibl (business content company), shoptalk, loyalty, marketing automation, brand, advertising, ad, influence(r), campaign, social medium, audience, data, sale, consume, online, revenue.
Topic 5 (3.1% of tokens)
- Healthness: health, healthcar, medic, digitalhealth, alzheim, caregiver, physician, doctor, clinic, healthit, mentalhealth, disease, healthtech, ehr (Electronic Health Record), infect, pediatr, hospit, healthit, nurs, risk, dental.
- Pharmaceutical: patient, drug, diabet, fda (U.S. Food and Drug Administration), himss (Healthcare Information and Management Systems Society), medicin, cancer, vaccin, diagnosi, biotech, pharma, bacteria, diabet, dementia, gsk (GlaxoSmithKline pharmaceutical), antiobiot, chronic diseases, prediabet, rare diseases, fda approval, hypertension.
- Sustainability: greenbiz (company), uganda, edison award, improv, prevent.
Topic 6 (2.4% of tokens)
- Cyber security: vulnerability, breach, malware, random ware, microserv, account take over, data breach, phishing, firewall, ransomwar_attack, security, devops (development and operations), encrypt, threat, cyberattack, protect, bot, attack, analyt, vulnerable, kubernet, cio, monitor, backup
- Data processing: mdm (Master Data Management), Kubernetes, data center, microserv, vm (Virtual Machine), hadoop (software platform), msp (Managed Service Provider), dockercon (software conferece), docker (software), multicloud, openstack, microsoft azure, devop, enterprise, deploy, storag, bot, bigdata, api, automation, monitor, application, demo
- Tech news: dzone (tech news platform), infosec, crn (tech news), thenewstack, networkworld, iaa (International Advertising Asociation), sdtime, csoonline (news), analytics, webinar, gartner, vendor, booth
Topic 7 (1.5% of tokens)
- Teen education: edchat, edchat_edtech, edutopia, edsurg, verb, blendedlearn, educationweek, teacher, student, school, math, classroom, colleg, educ, grade, textbook, school_district, teen, kid, lesson, parent, textbook, grader, grade.
- Tecnología (technology in spanish and portuguese): tecnologi, empresa, compra, latam, hacer, semana, nuestra, vida.
First 7 topics are going to be considered as from that point on, the percentage of content (tokens) explained by topics get significantly low (< 1%).









